NOW Coconut Oil 100% Pure. This product is guaranteed to be 100% Natural. For your softest skin and hair ever. NOW® 100% Pure Coconut Oil is naturally rich in skin-friendly saturated fats, making it perfect for use on all complexions. This unique non-greasy oil goes on smooth to leave skin feeling silky and refreshed. It also serves as an excellent natural alternative to chemically-influenced commercial moisturizers, suntan oils and scalp conditioners.